The House of HINE stands on the banks of the River Charente, deep in Cognac country. In the ancient cellars behind, little has changed in 250 years. Always locked, they protect the finest vintages. This is one of the oldest houses in Jarnac, and has always been the company's headquarters.

For over two centuries, the Hine family home remained largely unchanged. But then experimental English designer Russell Sage, known for his love of antique textiles, ancient buildings and the finer things in life, was brought in to give the place fresh new appeal. He combined the ‘best of British' traditions (the likes of Savile Row bespoke tailoring, hand-made shoes and city shirts) with out-and-out British eccentricity. His unorthodox approach — much in line with HINE's — gave rise to a delightfully original interior design style.